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The Art of Strategy: A Game Theorist`s Guide to Success in Business and Life
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| Autores:
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Adam M. Brandenburger Avinash K. Dixit
(clique no autor para saber mais)
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| Editora e Ano: |
WW Norton & Company - 2008
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[DA AMAZON]
“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.
[FORBES]: Veja a crítica do livro na Revista Forbes neste link |
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Este livro é praticamente o mesmo que Thinking Strategically ampliado e revisado. Assim, se for escolher, prefira este. O livro é muito bom pois apresenta a Teoria dos Jogos de forma mais coloquial, com menos formalismo teórico e com vários casos e exemplos. |
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