| Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. It is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that is insightful and instructive for managers eager to move their companies into a new mind set. |
