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Teck-Hua Ho is the William Halford Jr. Family Professor of Marketing, and the Chair of the Marketing Department at the Haas School of Business at the University of California, Berkeley.

Ho has been a professor at the Haas School of Business since 2002, and is also the Director of the Asia Business Center at the Haas School of Business since October 2007. From 1997-2002, he was Associate Professor of Marketing at The Wharton School, University of Pennsylvania. Prior to that, he was Assistant Professor of Operations and Technology Management at UCLA Anderson School of Management.

Ho has published many significant works in refereed journals, in both economics and marketing. His research interests include behavioral pricing and revenue model design; bounded rationality and alternatives to equilibrium models; emotional gaming; and strategic intelligence quotient. He was a 2006 finalist for the John D. C. Little Best Paper Award, and was a 2005 finalist for the Paul Green Best Paper Award. Currently he is the Department Editor of Decision Analysis for the journal Management Science.